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2010年,《老男孩》,首日点击超过30万,关于青春与梦想的故事感动数千万人;2011年,《赢家》,首日点击就超过200万,微幸福又再次唱响。从去年的《老男孩》现象到今年的《赢家》风暴,在口口相传的蝴蝶效应中,新媒体视频首次产生这么深远的影响,而微博等新媒体传播手段和电视、平媒等传统媒体手段也自发自觉地为其做嫁衣。两位主演也是短片的主创“筷子兄弟”由此一鸣惊人,我们访问了这两部短片的导演——“老男孩”肖央,听他自述自己的青春成长故事。
In 2010, Old Boy hit more than 300,000 hits on the first day, touching tens of millions of stories about youth and dreams. In 2011, Winners hit more than 2 million hits on the first day, and happy again sang again. From last year’s “old boy” phenomenon to this year’s “winner” storm, new media videos have had such a profound impact for the first time among word-of-mouth’s butterfly effects that new media such as Weibo and traditional media such as television and media Media means spontaneously consciously do their wedding dress. The two starring also short film master “chopsticks brothers ” Thus blockbuster, we visited the director of these two short films - “old boy ” Xiao Yang, listen to him read his own youth growth story.