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当今的传统媒体在网络媒体的大浪搏击中,积极向多元化、全媒体转型,其中尤其值得关注和重视的是,报纸、电台、电视台、杂志几乎所有的媒体机构,都积极搭乘新闻的第一曝光平台——微博,通过微博及时发布和充分延伸其本体的影响力。据人民网舆情监测室发布的《2012年新浪媒体微博报告》调查显示,《人民日报》微博名列“媒体微博综合榜”前三甲,其阅读人数、与读者互动性和影响
In today’s traditional media, in the strongest wave of online media, it is actively transforming into a diversified media. In particular, it is noteworthy and important that almost all media outlets of newspapers, radio, television stations and magazines actively take the lead in news Exposure platform - Weibo, through the microblogging timely release and fully extend the influence of its ontology. According to a survey released by the People’s Daily Online Public Opinion Monitoring Room on the “2012 Sina Weibo Report”, “People’s Daily” ranked the top 3 in the “Top 3 Media Weibos”, and its readership, interaction and influence