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基于传统出版社内容资产管理的现状和数字时代面临的全新挑战和全新需求,逐一梳理与内容资产管理最密切相关的七个问题,立足现状,面向行业,探寻解决之道,提出可行性建议。希望能对转型中的传统出版社有些许的参考意义。
Based on the status quo of content asset management in traditional publishing houses and the new challenges and new demands in the digital age, we sorted out the seven issues that are most closely related to content asset management one by one. Based on the status quo and the industry, we sought solutions and put forward feasible suggestions. Hope that the transformation of the traditional publishers have some reference value.