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企业的经营之道,即企业的经营管理理念,是企业文化的重要内容,是企业精神活动和智慧的结晶,它指导企业在自己的轨道上长期不断发展,并在竞争中保持独立,超越他人。其中,企业家的思想在企业理念中居于核心地位,决定着企业未来发展的方向和高度。张元济和陆费逵的经营理念使得商务印书馆和中华书局历经磨难不倒。他们是商人,为企业的发展壮大开拓创新、招揽人才,不惧蹉跎,不畏失败,充分体现了以创业为核心的企业家精神;同时,他们又是文化
The business way, that is, the management concept of the enterprise, is an important part of the enterprise culture and is the crystallization of the spirit of enterprise and wisdom. It guides the enterprise in its long-term continuous development on the track and maintains its independence and surpassing others in the competition . Among them, the idea of entrepreneurs in the corporate philosophy in a central position, determines the direction and height of the future development of enterprises. Zhang Yuanji and Lu Feizhi’s business philosophy makes the Commercial Press and Zhonghua Book Company experienced hardships not down. They are businessmen, pioneering and innovating for the development and expansion of enterprises, recruiting talents without any fear of failure, and failing to fully embody the entrepreneurial spirit with entrepreneurship as their core. At the same time, they are also a culture