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1月21日,由中广协报刊分会主办的“2015中国报刊经营创新年会”上,全国百家报刊经营管理者、业界专家、知名广告主,围绕“创新拓展平台”主题,就报刊的经营与发展进行了深入探讨。中国广告协会领导与大家一同梳理了过去一年中我国报刊经营脉络,分析报刊广告下降幅度能够得到有效遏制,主要得益于坚持改革创新转型,报刊产业结构开始实现优化调
On January 21, the “China Newspaper Business Innovation Annual Conference 2015” sponsored by the China Association Press subcommittee was organized around the theme of “Innovative Platform for Development” by 100 newspaper and periodicals and managers, industry experts and well-known advertisers throughout the country , Conducted an in-depth discussion on the operation and development of newspapers and periodicals. The leaders of China Advertising Association sorted out the context of China’s newspapers and periodicals in the past year and analyzed that the decline of newspapers and advertisements can be effectively checked. The main beneficiaries of this reform are the adherence to the reform, innovation and restructuring, and the industrial structure of newspapers and periodns,