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当前,在新兴媒体的冲击下,传统媒体如报纸、电视、电台都面临着前所未有的生存压力,地市级电视台更是面对着节目源、收视率及广告经营等方方面面的困难。在如此艰难的环境下,不断地运作媒体活动,拉动观众的参与,将电视的线上活动和线下活动结合起来,才能吸引更多的人关注,同时获得市场的认可,进而有效拉动
At present, with the impact of emerging media, traditional media such as newspapers, television and radio stations are under unprecedented pressure to survive. Local TV stations are facing difficulties in such aspects as program source, audience rating and advertisement management. In such a difficult environment, continuous media activities to stimulate the participation of the audience, the online television activities and offline activities will be combined to attract more people attention, while gaining market recognition, and thus effectively promote