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物像作为物之外观在物质载体上再现的视觉形象,于其上成立物像权,具有独立的理论与实践价值。物像权是指法律主体对基于其拥有一定权利的物所形成的物像享有的直接支配的排他性权利。它与人格权、知识产权等并行不悖,不隶属于原物物权,而是一类独立的新型物权。由于物像与一定的人格利益紧密相关,属于人格物的范畴,法律主体就其享有的是具有诸多不同于传统物权之特征的人格物权。对于物像权,我们一方面可以根据传统物权理论的指导,通过它来实现物尽其用、保护人格利益和防止不法获利的价值,另一方面也应当在此过程中注意到物像作为人格物的法律属性,在适当的范围内承认物像权并划分其与他人权利之间的合理界限。
As a visual image reproduced on the material carrier, the appearance of the object image as the appearance of the object, on which the object right is formed, has independent theoretical and practical value. The object right is the exclusive right that the legal subject directly dominates on the object image formed by the object which it owns a certain right. It is with personality rights, intellectual property and other parallel go hand in hand, not affiliated with the original property rights, but a new type of independent property rights. Because the object image is closely related to the interests of certain personality, belonging to the category of personality objects, the subject of law enjoys a plurality of personality rights that are different from those of the traditional property rights. On the one hand, we can use the guidance of the traditional theory of real rights to realize the value of the best use of property right, protect the interests of personality and prevent illegal profits. On the other hand, we should pay attention to the image As the legal attribute of personality, the proper right and the limitation of object rights should be recognized and the reasonable boundaries between them should be defined.