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在激烈的市场竞争中,一个企业如何把自身形象塑造得婷婷玉立,并能在国内外市场上争得声望、享有较高的知名度和信誉?当前,国有大中型企业都在坚定不移地贯彻落实《企业法》、《条例》,积极地加大力度和加快进度深化企业改革,以市场为取向,苦练内功,全面转换经营机制,加强管理,逐步建立现代企业制度,不断增强对市场的应变能力。这正是我国国有大中型企业发扬艰苦创业、自立自强的光荣传统,塑造具有中国特色的企业形象的重要举措。 那么,要塑造起这一良好的形象又从何处着手呢?俗话说得好:万丈高楼从地起。这就是说,一个企业要发展壮大,必须有叫得响过得硬的产品为基础,从基础抓起。为什么这样讲?不言而喻,企业是商品生产者,是市场竞争的主体,而主体的形象通常是以产品形象体现出来的。产品是面向广大用户、消费者的,是市场交换的有形实物,是企业形象的外在表现。试想,如若一个企业拿不出好的产品来,又以什么到市场上搞交换,搞竞争呢?因此,我们必须为打好这个基础下真功夫、下苦功夫、下硬功夫。如果这个基础打得不牢,则整个企业的形象就塑不起来,即便一时塑起来了,也经不起市场惊涛骇浪的冲击和洗涮。为打好打牢这个基础:
In the fierce market competition, how can a company shape its image and gain reputation and enjoy high reputation and reputation in the domestic and foreign markets? Currently, large and medium-sized state-owned enterprises are steadfast. To implement the “Enterprise Law” and “Regulations”, and actively increase efforts and accelerate progress to deepen enterprise reform, take the market as the orientation, work hard to reform the internal management system, strengthen the management, gradually establish a modern enterprise system, and continuously strengthen the Market resilience. This is precisely the glorious tradition of China’s state-owned large and medium-sized enterprises carrying forward the arduous pioneering, self-reliance, and self-reliance, and is an important measure for building a corporate image with Chinese characteristics. Then, where do you want to shape this good image and start from? As the saying goes: The lofty building rises from the ground. This means that for a company to grow and develop, it must be based on hard-to-get products and start from the foundation. Why do we say this? It goes without saying that companies are the producers of goods and the main players in market competition. The image of the main body is usually embodied in the product image. Products are for the majority of users, consumers, is the tangible physical exchange of the market, is the external performance of corporate image. Just think, if a company does not have a good product, what is it to engage in exchanges and engage in competition in the market? Therefore, we must work hard to lay a solid foundation for this effort and hard work. If this foundation is not played firmly, the image of the entire enterprise will not be plasticized. Even if it becomes plastic, it will not withstand the shock and wash of the market. To lay this foundation firmly: