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流媒体技术的出现使音频文件在网络媒体中的顺利传播成为现实,从而使网络媒体对于广播媒体的直接竞争开始突现。同时流媒体又可以作为传统的广播媒体的有益补充,延伸传统广播媒体的覆盖范围。本文以中央人民广播电台主办的民族网站中的音视频系统为例,描述如何实现流媒体技术与传统广播媒体的有效结合。
The emergence of streaming media technology makes the smooth transmission of audio files in online media become reality, so that the direct competition of online media for broadcast media is starting to emerge. At the same time, streaming media can serve as a useful complement to the traditional broadcast media and extend the coverage of traditional broadcast media. This article takes the audio and video system in the national website sponsored by the Central People’s Broadcasting Station as an example to describe how to effectively combine the streaming media technology with the traditional broadcast media.