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小公司四面楚歌“老冷饮”身陷“绝境”A食品公司是个只有30多个生产工人,10个销售人员的小公司。几年下来,公司经营形成恶性循环,发展越来越艰难：产品成本高,售价低,价格倒挂严重,亏损厉害；品种杂乱,没有拳头产品；销售不力,几个品种销量均偏低且无法提升；市场推广不力,销售通路不健全,产品没有知名度；利润低,走货困难,许多终端拒售公司产品,通路堵塞严重……公司账面上除了5万元的生产资金外,只剩下1万元流动资金。公司虽仍在坚持,但已名存实亡,陷入绝境。消费旺季就要到了,公司是继续运作还是停产解散?2002年3月,作为一个十几年的“老冷饮”,该公司的王总来到策划公司寻找帮助。
Small companies embattled “old cold drink” in “desperation” A food company is a small company with more than 30 production workers and 10 salespeople. A few years, the company formed a vicious cycle of business, the development of more and more difficult: the high cost of the product, the price is low, the price upside down serious loss; loss of species messy, no fist products; poor sales, sales of several varieties are low and can not Low sales, difficult to take the goods, many terminal refusing to sell the company’s products, access blocked serious ...... In addition to the company’s books on the production of 50,000 yuan of funds, leaving only 1 Million yuan liquidity. Although the company is still insisting, but it exists in name only and falls into despair. The consumer season is coming, the company is to continue operation or stop the dissolution? March 2002, as a decade old “cold drink,” the company’s Wang came to the planning company to find help.