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中国名牌事业的发展对于推动整个经济的发展起到了相当重要的作用,中国名牌艰难的成长之路应该值得我们认真探讨和深思。中国的名牌应该结合自身特点,走出一条属于自身的、具有个性化的发展战略之路,应该说格兰仕通过几年的努力拼搏,在不断摸索,不断思考中得到了一些启示,实施个性化的战略成为了格兰仕品牌和企业生存的依托。同样的市场环境,同样的政策环境,格兰仕仅四、五年时间,就绝对稳固了中国乃至世界的微波炉市场,成为了全
The development of China's famous brand plays a very important role in promoting the development of economy as a whole. The difficult road to growth of Chinese famous brands deserves our careful study and reflection. China's brand names should be combined with their own characteristics, out of their own, with a personalized development strategy of the road, it should be said Galanz through years of hard work, continuous exploration, continuous thinking has been some inspiration, the implementation of personalized strategy Galanz has become a brand and business rely on the survival. The same market environment, the same policy environment, Galanz only four or five years, it absolutely solidified the microwave oven market in China and the world, has become the