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从所周知,网络是烧钱的行业。网络广告的营收,绝大部分都是由网络产业本身创造出来的,传统产业广告预算的转移虽然也有,但是仍占少数,对竞争激烈的网络产业来说,为了打品牌、争龙头,千百万的预算砸在行销上早不是什么新闻。 就目前的势头看,虽然美国的投资人已经慢慢对网络股产生了戒心,也开始以较严格的获利标准来看待网络股,但对亚州各国来说,光看Tom.com不久前在香港造成的风潮,以及台湾连沾上“概念”边的水泥、仓储都能涨得漫天高,就可以知道网络产业募款不难,真的不难。难就难在怎么砸,才能够砸得漂亮、砸得有效果。 一般而言,网络行销的方式目前还是以大打广告、办活动送赠品为多,不过网友大多精明,赠
As we all know, the Internet is a burning industry. Online advertising revenue, most of them are created by the network industry itself, although the transfer of traditional industry advertising budget, but still a minority, the highly competitive network industry, in order to fight the brand, leading the battle, the thousands Millions of budgets hit the marketing is not what the news. At the moment, while U.S. investors are slowly wary of Internet stocks and are starting to view Internet stocks with stricter profitability standards, for the rest of Asia, just look at Tom.com not long ago The upswings in Hong Kong and the fact that Taiwan can even get cement and warehousing tucked into the “concept” skyrocketing can tell that it is not difficult to raise funds for the network industry, which is not difficult at all. Difficult difficult in how to smash, can smash pretty, smashed have effect. In general, the way the network marketing is still advertising, do activities to send gifts as much, but most users are smart, gifts