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区别于2008年,今年的奥运将在一个近乎完全覆盖社会生活的数字传播空间中展开,全新的媒介环境和营销环境,将为品牌的奥运营销带来种种未知的变数,当然,更多的是机遇。伦敦奥运会即将拉开战幕,新的营销战役又将在这个看不见硝烟的战场上打响。经过了2008年北京奥运会密集的营销大战之后,中国的企业和品牌已经逐渐在奥运营销的舞台上成熟起来。然而,4年的时间带来的改变是不容忽视的,新的媒介环
Different from 2008, this year’s Olympic Games will be held in a nearly completely covered space for digital communications in social life. The new media environment and marketing environment will bring unknown variables to the brand’s Olympic marketing. Of course, more are opportunity. London Olympic Games is about to start the war, the new marketing campaign in turn will be in this seemingly no smoke on the battlefield started. After the intensive marketing war in 2008 Beijing Olympic Games, Chinese enterprises and brands have gradually matured on the Olympic marketing stage. However, the changes brought about by four years can not be ignored. The new media ring