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国内4A 业务定位回归下的中国广告业当看到新的科龙广告及企业形象系统亮相时,不免为国内的广告公司及广告主的意识喈叹:国内的广告公司究竟输给国外广告公司到底在哪里?国内的广告主究竟凭什么选择国外的广告公司?一个又一个中国品牌的广告代理落入跨国广告公司之手,一个又一个的广告作品令中国的观众看不懂,而偏偏国内的企业却一个又一个地将广告委托往外送。国内的广告公司到底怎么啦?
When China’s advertising industry in the domestic 4A business position returns, when it sees the new Kelon advertising and corporate image system unveiled, it will inevitably sigh for the awareness of domestic advertising companies and advertisers: What exactly does the domestic advertising company lose to foreign advertising companies? Where do the domestic advertisers choose foreign advertising companies? One after another advertising agency of Chinese brands falls into the hands of multinational advertising companies. One after another advertising works make the Chinese audience unable to understand, but domestic Enterprises have commissioned advertisements one after another. What happened to the domestic advertising companies?