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通过对东风标致这一品牌的全面梳理和调整,解决了我是谁?往哪走的问题——东风标致市场部副部长李海港PSA欧洲遇危机,要抱中国“东风”大树。虽说事情还没成定局,但从对中国市场日渐重视的程度上来看,PSA的关注点有了较为明显的转移。从2013年开始直至2015年,东风标致会连续在中国市场推出6款车型,年初上市的3008是第一款,这次试驾的301是第二款,这两款车型都为全球车型,只是为了更好的适应目标市场需求,在原车型基础上稍作调整。从这一角度来看,东风标致在之后两年会以每年两款车型的速度来弥补之前的产品不足,补充市场空白,追赶其竞争对手。有了好产品,说话才能有底气,在301产品讲解会上,东风标致市场部副部长李海港先生很自信的宣布了他们
Through the comprehensive review and adjustment of the brand Dongfeng Peugeot, to solve who I am? Where to go to the problem - Dongfeng Peugeot Vice Minister of Marketing Li Haigang PSA European crisis, to hold China “Dongfeng ” tree. Although the matter is not yet a foregone conclusion, but from the degree of emphasis on the Chinese market to the point of view, PSA’s concern has been more obvious shift. From 2013 onwards until 2015, Dongfeng Peugeot will continue to launch 6 models in the Chinese market, listed at the beginning of the 3008 is the first paragraph of this test drive 301 is the second paragraph, both models are global models, but In order to better meet the needs of the target market, based on the original car to make some adjustments. From this perspective, Dongfeng Peugeot in the next two years will be the speed of two models each year to make up for the previous product deficiencies, to supplement the market gap, chasing its competitors. With a good product, to speak to have confidence, at the 301 product presentation, Dongfeng Peugeot Marketing Deputy Minister Li Haigang confidently announced that they