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提起“张一元”的大名,喜欢喝茶的人莫不如雷贯耳。如今,张一元拥有11 0家连锁店,已经成为中国茶叶行业的领军企业。这一切来之不易,如果放在中华老字号百年来的跌宕历史中去审视“张一元”的发展轨迹,我们就会发现它的成功秘诀是秉持“传承、创新”这四个字的。中国商业联合会中华老字号工作委员会会长安惠民曾经这样点评包括“张一元”在内的老字号:“传承是根,没有传承,就没有老字号。同时,没有创新也就没有老字号的发展”。
Mention “Zhang a dollar ” name, like to drink tea, why not. Today, Zhang Yiyuan has 110 chain stores and has become a leader in China’s tea industry. All this hard-won, if we look at the development trajectory of “Zhang Yuan” in the long history of centuries-old Chinese history, we will find that the secret of its success is to uphold the words “inheritance and innovation” of. China Huayin Min, chairman of the China Federation of Trade Unions Work Committee of China has such a comment, including the “Zhang Yiyuan”, including the old name: “Inheritance is the root, there is no heritage, there is no old name at the same time, there is no innovation without the old name of the development ”.