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企业市场势力分为内生性市场势力和外生性市场势力,应注重内生势力的获取和培育,通过技术创新驱动,保持企业竞争优势。建立企业市场势力动态循环模型,表明逆向OFDI可以作为企业构建市场势力的有效途径,通过技术进步路径以及成本领先、一体化、价值链升级和差异化等战略机制,构建和提升市场势力。本文根据中国上市公司数据,利用数据包络分析法进行实证分析,结果显示,中国企业对发达国家逆向OFDI确实促进了企业的技术进步,带来了技术和效率的改进,提升了企业的市场势力。
The market forces of enterprises are divided into endogenous market forces and exogenous market forces. Emphasis should be placed on obtaining and nurturing endogenous forces, and driving the competitiveness of enterprises through technological innovation. The establishment of a dynamic circular model of the market power of enterprises shows that reverse OFDI can be used as an effective way for enterprises to build market forces and build and enhance market forces through technological progress and strategic mechanisms such as cost leadership, integration, value chain upgrading and differentiation. Based on the data of China’s listed companies and empirical analysis using data envelopment analysis, the results show that the reverse OFDI of Chinese enterprises to developed countries has indeed promoted the technological progress of enterprises, brought about the improvement of technology and efficiency and enhanced the market power of enterprises .