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大年初一的电视荧屏,历来是各大卫视的必争之地。湖南卫视的华人春晚主打年轻路线,并打破国界,拥有全球视野;江苏卫视大牌云集,不仅有一线明星的集体亮相,更有女排再聚首、赵雅芝登台等怀旧卖点;天津卫视的语言节目考究;东方卫视依托已打响的喜剧类季播节目……各大卫视纷纷拿出了自己的杀手锏。但在这群雄逐鹿的大年初一,之前并不太被看好的北京卫视春晚再次拔得头筹,以北京地区收视率22.06%、市场份额为57.71%,全国35城的收视率2.08%、市场份额
New Year’s TV screen, has always been a major satellite TV contend. Hunan Satellite TV Chinese Spring Festival Evening main young route, and break the national boundaries, with a global perspective; Jiangsu Satellite TV big gathered, not only collective debut of first-line stars, more women’s volleyball reunion, Zhao Yazhi nostalgic selling point on stage; Tianjin Satellite TV elegant language programs; Satellite TV relies on the already started comedy season broadcast program ... ... each big TV have come up with their own killer. However, in this crowded New Year’s Eve, Beijing Satellite TV was once again not optimistic about the Spring Festival Evening again come out on top, with the ratings of 22.06% in Beijing, the market share of 57.71%, 35% of the country’s ratings of 2.08%, the market Share