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会展经济被誉为城市经济发展的晴雨表。会展业不仅能够带来直接经济效益,而且能够带动大量相关产业的发展。以“城市,让生活更美好”为主题的2010世博会无疑是上海促进会展经济发展的良好契机。
MICE economy has been hailed as a barometer of urban economic development. MICE industry can not only bring direct economic benefits, but also to promote the development of a large number of related industries. The 2010 World Expo with the theme of “Better City, Better Life” is undoubtedly a good opportunity for Shanghai to promote the economic development of MICE.