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我国农村寿险市场潜力巨大 ,是寿险业务发展的新的增长点。开拓农村寿险市场方式的选择极为重要 ,实践证明 ,寿险公司通过延伸机构发展业务 ,效果不佳 ;运用兼业代理人开拓农村市场 ,效果亦不理想 ,开拓农村寿险市场的最佳选择是个人代理人
China’s rural life insurance market has great potential and is a new growth point for the development of life insurance business. The choice of ways to open up rural life insurance market is extremely important. Practice has proved that life insurance companies are not effective enough to develop their business through extension of agency. Using rural partisans to open up rural markets is far from satisfactory. The best way to develop the rural life insurance market is to use personal agents people