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随着互联网的高速发展和深入应用,各行各业都还是利用互联网拓展自己的业务。在这种背景下,互联网就对传统旅行社带来了多方面的影响,如果使用得当,旅行社就能够通过互联网渠道在国内旅游市场中建立自己的品牌,扩大自身的知名度,从而获得竞争优势。本文也从这方面入手,全面的探讨了互联网对于传统旅行社的各类影响,结合目前互联网对传统旅行社的冲击,从而提出了相应的发展策略。
With the rapid development of the Internet and in-depth application, all walks of life still use the Internet to expand their business. In this context, the Internet has a multi-faceted impact on traditional travel agencies. If properly used, travel agencies can gain a competitive edge by establishing their own brands in the domestic tourism market through Internet channels and expanding their visibility. This article also starts from this aspect, explores all sorts of influence that the Internet has to the traditional travel agency comprehensively, unifies the present Internet to the traditional travel agency’s impact, thus has proposed the corresponding development strategy.