好风凭借力,送我上青云——2008中国之声发展展望

• 作 者: 史敏
• 机 构: 中央人民广播电台中国之声,
• 出 处: 中国广播
• 发表日期: 2008年02期
• 关键词: 中国之声 发展展望 广告创收 专题节目 频率专业化 对象性 国家电台 品质结构 中国广播 广告代理

2008年,中国之声步入频率专业化改革后的第五年。过去四年,中国之声在新闻宣传上不辱使命,一次次重大事件的报道,一批批先进典型的宣传,及时、独到、鲜活,中央满意、听众赞扬;对象性的专题节目和文艺节目也“两翼”奋飞、令人侧目;广告创收年年超额完成台里下达的任务,2007年纯收入在2006年过亿的基础上又有两位数增长,尤其广告品质结构发生了根本转变。

In 2008, the Voice of China stepped into the fifth year after the specialization of frequency reform. In the past four years, Voice of China has performed its mission in press and publicity, reported major events, batch-typed and typical publicity, timely, original, vivid, central satisfaction and listeners’ praise. Thematic programs and arts The program also “flies”, it is striking; advertising revenue per year exceeded the task assigned to Taiwan, the net income in 2007 on the basis of billions of dollars in 2006 on the basis of another double-digit growth, in particular, advertising quality and structure occurred Fundamental change.