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如何结合企业经营实际来设计营销员的绩效指标体系,合理选择考核指标并确定权重一直是人力资源管理的难点所在。文章以IT企业Y公司为例,从如何建立科学的绩效管理体系入手,以绩效考核为重心提出了解决方法。
How to design the performance index system of marketers according to the actual situation of the enterprise management, how to select the evaluation index rationally and determine the weight has always been the difficulty of human resource management. Taking IT company Y company as an example, the article starts with how to establish a scientific performance management system and puts forward a solution centering on performance appraisal.