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对于经销商来说,服务工作的难点往往会受当地的地域环境状况、市场消费特点及用户群体特征的影响而存在差异。不同于消费市场相对成熟的一二线城市,那些三线甚至四线城市的经销商很大程度上需要投入更多精力在更为基础的服务工作上,但这些基础的工作却是服务提升的基础,也只有夯实基础,随着市场的发展和变化,便具有了开拓和创新的资本。发展没有秘诀,一切都从基础做起在2012年2月之前,面积达3.54万km~2的海南省仅有位于海口的1家一汽-大众特许经销商为全省的用户提供产品销售和售后服务。2012年2月,第2家一汽-大众特许经销商——海南博众正式开业。就在短短的不到2年时间里,海南博众从零起步,发展迅速,截至2013年g月,海南博众的月均进厂台次已近900台,月销量近200台,对于新店来说这已经是一个非常不错的成绩。
For dealers, the difficulties of service work are often affected by the local geographical conditions, market consumption characteristics and the characteristics of user groups. Unlike the first- and second-tier cities where the consumer market is relatively mature, the distributors in the third-tier and fourth-tier cities need to devote a great deal of energy to the more basic service work. However, these basic jobs are the basis for service enhancement. Only solid foundation, with the development and changes in the market, they have a pioneering and innovative capital. There is no secret of development, everything starts from the foundation. Only an FAW-Volkswagen franchisee located in Haikou, Hainan Province, with an area of 35,400 km ~ 2 before February 2012, provides product sales and after-sale services to users in the province service. In February 2012, the second FAW - Volkswagen franchise distributor - Hainan Bozhong officially opened. In just a short period of less than 2 years, Hainan Bozhong from scratch, the rapid development of as of 2013, in April, Hainan Bo public monthly average of nearly 900 units into the plant, monthly sales of nearly 200 units for This is a very good result for the new store.