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毫无疑问,具备数字化能力的企业拥有更多接触消费者的渠道,更有利于抓住全新机遇。数字化时代,企业需要的不仅仅是采用新的方法与客户、供应商和零售商等众多利益方进行无缝化互动。数字化革命的核心是强大的,全球互联的,需求快速变化的消费者。埃森哲预计,至2015年,新兴市场中富裕起来的中产阶层将带来高达十亿的新增客户流量,要应对这一巨大的需求增长,消费品企业需要开设1500万家店面。因此,企业必须始终走在消费者的前面。然而,埃森哲最近有关卓越
There is no doubt that companies with digital capabilities have more access to consumers and are better positioned to take advantage of new opportunities. In the digital age, businesses need more than just new ways to seamlessly interact with a wide range of stakeholders, including customers, suppliers and retailers. At the heart of the digital revolution is a strong, globally connected consumer with rapidly changing needs. Accenture predicts that affluent middle-incomes in emerging markets will generate as much as 1 billion additional customer flows by 2015, and that consumer goods companies need to open 15 million stores in response to this huge growth in demand. Therefore, companies must always walk in front of consumers. However, Accenture recently related to excellence