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农村中小金融机构应借鉴互联网思维,通过平台关联整合客户资源,搭建互联网金融服务生态圈,延伸金融服务近年来,“三农”金融服务需求逐步走向综合化、个性化,P2P、电商金融等新型互联网金融形态加速向农村地区渗透,不断颠覆传统金融服务模式,改变金融业态和金融格局,对以“三农”和小微企业为主要服务对象的农村中小金融机构产生了巨大冲击。为此,包括农商行(农信社)在内的国内商业银行纷纷介入互联网电商服务。在天津辖内,天津农商银行
Rural small and medium financial institutions should draw on the Internet thinking, integrate customer resources through platform affiliations, build an Internet financial service ecosystem and extend financial services. In recent years, the demand for financial services in rural areas and farmers has gradually become more and more integrated, personalized, P2P, e-commerce New Internet financial forms such as finance have accelerated their infiltration into rural areas and constantly subverted the traditional financial service model and changed the financial format and financial structure. This has created a tremendous influ- ence on rural small and medium-sized financial institutions that mainly serve small enterprises and micro-enterprises Impact. To this end, including commercial banks (Rural Credit Cooperatives), including domestic commercial banks have been involved in Internet e-commerce services. Within the jurisdiction of Tianjin, Tianjin Rural Commercial Bank