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竞争情报是现代企业在新经济中谋求发展的重要手段,文章首先解释了竞争情报的概念并阐明了企业竞争情报的特征,然后全面地论述了竞争情报对企业生存和发展的作用,最后较详尽地分析了企业获取竞争情报的主要途径。
Competitive intelligence is an important means for modern enterprises to seek development in the new economy. The article first explains the concept of competitive intelligence and clarifies the characteristics of corporate competitive intelligence, and then comprehensively discusses the role of competitive intelligence in the survival and development of enterprises. Finally, it elaborates in detail Analysis of the main ways for enterprises to obtain competitive intelligence.