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相信经常看汽车广告的朋友会有一个感受,汽车广告惯用的套路不外乎是:我们卖的不是车,而是情怀、梦想、人生等诸如此类,但最近凯迪拉克的一则广告却一反套路,走起了“不正经”的风格。这则30秒的广告为了突出新款ATS-L百公里加速只要6.2秒,在播放完一段新车飞驰画面后,广告当真就在6.2秒“停止”了,还配上傲娇的字幕:“嗯,开完了”。接下来就是弹幕式的刷屏,告诉观众这车快、很快、非常快。时间凑得差不多了,
Believe regular car ads will have a feeling of friends, the usual routine car ads is nothing more: we are not selling the car, but the feelings, dreams, life and so on, but recently a Cadillac ad is a counter-routine, Walked up “not serious ” style. This is a 30 second commercial in order to highlight the new ATS-L 100 km acceleration as long as 6.2 seconds after the broadcast of a new car speeding the screen, the ads really at 6.2 seconds “stop ”, but also with proud subtitle: “Um, finished!” Next is the screen-style screen, tell the audience this car fast, fast, very fast. Time to get together,