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随着经济形势多元化发展,企业在实施市场营销策略时会因为社会环境的动态变化造成决策失误,市场效果低于预期评估,企业发展受到重创。为了降低市场营销风险,企业在进行市场决策时需要提前做好风险评估预测以及规避风险的应对方案工作。本文将就该方面的问题展开探讨。
市场营销风险的成因及其预测探讨
【摘 要】
：
随着经济形势多元化发展,企业在实施市场营销策略时会因为社会环境的动态变化造成决策失误,市场效果低于预期评估,企业发展受到重创。为了降低市场营销风险,企业在进行市场决
【机 构】
：
河南经贸职业学院,
【出 处】
：
商场现代化
【发表日期】
：
2016年04期
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