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在纵向关联市场中,买方势力和资产专用性是影响企业技术创新的重要因素。本文以我国汽车工业2000-2008年统计数据为样本,利用面板数据模型对买方市场势力、资产专用性与技术创新的关系进行了实证检验,研究结果表明:技术创新行为不仅取决于企业自身所处的市场条件,还与作为买方的下游行业市场竞争状况有关,买方市场势力的增强有利于上游企业技术创新活动的开展;下游企业的资产专用性对上游企业技术创新具有显著的负效应,固定资产比例越高,研发投入越少。此外,较快的市场需求增长率和买方技术能力对技术创新具有积极影响,上下游行业之间较为对等的市场势力会阻碍技术创新。
In the vertical related market, buyer power and asset specificity are the important factors affecting the enterprise’s technological innovation. Based on the statistical data of China’s automobile industry from 2000 to 2008, this paper uses the panel data model to test the relationship between buyer’s market power, asset specificity and technological innovation. The results show that technological innovation not only depends on the enterprise’s own position Market conditions, but also with the buyer as a downstream industry competition in the market conditions, the buyer’s market power is conducive to the upstream business technological innovation activities carried out; downstream enterprise asset specificity has a significant negative effect on technological innovation upstream, fixed assets The higher the proportion, the less R & D investment. In addition, faster market demand growth and buyers’ technical capabilities have a positive impact on technological innovation, and more equitable market forces between upstream and downstream industries will hinder technological innovation.