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王成荣:管理学博士,经济学教授,国务院特殊津贴专家,全国优秀教师。2011年1月至今任北京财贸职业学院院长。作为流通理论、企业文化和品牌战略著名学者,王成荣教授先后提出关于流通软实力、第四次零售革命、企业文化基因再造理论、老字号价值评价模型以及中国品牌梯级发展战略等。曾主持“中国名牌战略”等国家和省部级科研项目20余项,出版《北京流通现代化》《第四次零售革命》《中国名牌论》《老字号品牌价值》和《职业教育产教依存发展研究》等学术著作二十余部,在权威和核心期刊发表学术论文50余篇。曾两次荣获全国商业科技进步二等奖、三次荣获北京市哲学社会科学优秀成果二等奖。
Wang Chengrong: Doctor of Management, Professor of Economics, Special Allowance Expert of the State Council and National Excellent Teacher. Since January 2011, he has been the dean of Beijing Finance and Trade Vocational College. As a well-known scholar in circulation theory, corporate culture and brand strategy, Professor Wang Chengrong has successively put forward some proposals on the soft power of circulation, the fourth retail revolution, the theory of gene rebuilding in corporate culture, the old value evaluation model and the cascade development strategy of Chinese brands. He has presided over more than 20 national and provincial scientific research projects such as “China Top Brand Strategy”, published “Beijing Modernization of Logistics”, “Fourth Retail Revolution”, “China Top Brand Theory”, “Old Brand Value” and “Vocational Education and Training Dependent Development Research ”and other academic works more than 20, in the authority and core journals published more than 50 academic papers. Has twice won the second prize of national business science and technology progress, three won the second prize of Outstanding Achievements in Philosophy and Social Science in Beijing.