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新时代的包装,应当是新理念下的包装设计与包装工业整体发展的时代包装。这种新理念包装应是立足于更高层面与整体共生的设计理念;是基于知识经济时代对包装的更高要求,从最高的整体与宏观审视把握的包装理念;应是要求实现人与社会、崇尚自然生态的长远价值,服务于人类根本利益的包装;应倡导在设计中注入新的文化理念、文化品味和新的商品价值及附加值。正因为这样,新时代的包装理念就应是将自然生态的整体长远价值融汇于人性化的科学设计理念中,倡导公益包装、绿色包装、适度包装、轻度包装。也就是说,新理念包装是追
The new era of packaging, packaging design should be the new concept of the packaging industry and the overall development of the packaging era. This new concept of packaging should be based on a higher level and the overall symbiotic design concept; is based on the era of knowledge-based packaging for higher requirements, from the highest overall and macro-control of the packaging concept; should require the realization of people and society , Advocating the long-term value of natural ecology and serving the packaging of the fundamental interests of mankind. In the design, new cultural concepts, cultural tastes, new commodity values and added value should be advocated. Precisely because of this, the concept of packaging in the new era should integrate the overall long-term value of the natural ecology into the humanized scientific design concept and advocate public welfare packaging, green packaging, moderate packaging and mild packaging. In other words, the new concept of packaging is to chase