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在信息多元化、传播手段多样化的今天,作为市级广播电视台,不仅面临网络传媒、移动多媒体电视、手机电视、接收卫星电视等多种新兴媒体的竞争,也受到来自央视、卫视、省级媒体的压力。如何迎接挑战,在激烈的竞争中获得一方立足之地,求得生存与发展,成为摆在地方广播电视台面前的严峻课题。张家口广播电视台近些年的探索和实践表明,在有限的人力、财力、物力条件下,把
Today, with diversified information and diversified means of communication, as a municipal radio and television station, it has not only faced the competition from many emerging media such as internet media, mobile multimedia TV, mobile TV and satellite television reception, but also from the competition of CCTV, TV, Media pressure. How to meet the challenges and gain the foothold in the fierce competition for survival and development has become a serious issue facing local radio and TV stations. In recent years, the exploration and practice of Zhangjiakou radio and television stations show that under the conditions of limited manpower, financial resources and material resources,