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色彩对人的心理影响是深远的,也是丰富灵感的来源。但产品设计的色彩不应是设计师主观和自我感受的结果,而应该在基于深厚理论基础的指导下,针对已知和潜在的消费群在生理、心理、生活方式以及价值观等方面深入地调查研究后,结合相关领域的发展和趋势进行开发和设计的形态与色彩。色彩心理色彩心理主要是利用颜色来探讨人们内心感受的学科,虽然没有被正式列入心理学的范畴,但这门学问确实可以解决很多心理问题。
Color psychological impact on people is far-reaching, but also a rich source of inspiration. However, the color of product design should not be the result of designer’s subjective and self-perception, but should be deeply investigated in the aspects of physiology, psychology, life style and values of known and potential consumers based on the profound theoretical basis After the study, combined with the development and trends in related fields to develop and design patterns and colors. Psychological color psychology is mainly the use of color to explore people’s inner feelings of the subject, although not officially included in the category of psychology, but this knowledge can indeed solve a lot of psychological problems.