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在国内的媒体上,常能看或听到关于医院的广告宣传。其中一些宣传夸大其词,“包冶百病、立竿见影”等夸张说法不绝于耳。因此,对医疗市场加大监管力度的呼声越来越高。人们需要关于医院的信息,但如何保障这类信息的可靠性,成为人们探讨的热门话题。在美国,无论电视、广播、报纸、杂志、网络还是路牌,人们都能看或听到医院广告。以记者工作的美国巴尔的摩市为例,有时在同一时段里,竟能看到4家医院做广告(每则广告都是30秒),分别是马里兰总医院、圣·约瑟夫医疗中心、马里兰大学附属医院和生命桥梁医疗中心。但与此同时,所有这些医院的广告都受到严格的监管,任何虚假的医院广告都将受到比其他虚假广告更严厉的处罚。借广告提高知名度
In the domestic media, can often see or hear about the hospital advertising. Some of these propaganda exaggerated, “package all common, immediate ” and other exaggerated claims endless. Therefore, the voice of the medical market to increase supervision is getting higher and higher. People need information about hospitals, but how to guarantee the reliability of such information has become a hot topic of discussion. In the United States, people can see or hear hospital advertisements, whether they are television, radio, newspapers, magazines, internet or street signs. Take the reporter’s work in Baltimore, the United States as an example, sometimes in the same period, actually can see four hospitals advertising (each advertising is 30 seconds), namely, Maryland General Hospital, St. Joseph Medical Center, University of Maryland Affiliated Hospital and Life Bridge Medical Center. In the meantime, however, the ads in all of these hospitals are heavily regulated, and any fake hospital advertisements are subject to tougher penalties than other fake ads. Increase visibility by advertising