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一、新媒体环境下政府公共关系和形象传播面临的挑战据互联网络信息中心第39次《中国互联网络发展状况统计报告》,截至2016年底,我国网民达7.31亿,手机网民6.95亿;网络直播用户3.44亿。互联网媒体“既然是‘高维媒体’,我们就不可能用传统媒体的运作和管理方式去运作和管理它”。(1)政府部门作为公共事务的管理机构,面对的舆论场极为复杂;做好新闻舆论,妥善处理好外部关系,有利于构建和谐
I. Challenges faced by the government in public relations and image dissemination in the new media environment According to the 39th Statistical Report on Internet Development in China by the Internet Information Center, as of the end of 2016, the number of Internet users in China reached 731 million and the number of mobile Internet users was 695 million. 344 million users. Internet Media “” Since it is a high-dimensional media, we can not operate and manage it through the operation and management of traditional media. " (1) As a regulatory agency for public affairs, the government departments are extremely complicated in the public opinion field; doing a good job in public opinion and properly handling external relations is conducive to building a harmonious society