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竞争者的反应和顾客需要的变动对战略的长期稳定有着决定性的影响。但在现在的市场环境下这两个方面都不满足维持战略稳定的要求,加之战略执行本身存在的困难,公司的管理人员都比较缺乏经营的战略性眼光。容易陷入“兵来将挡,水来土掩”、“船到桥头自然直”等的思维逻辑之中。从而使企业在面对众多“机会”时,丧失自己评价“机会”价值的标准,为短期利益所吸引,遇到任何“机遇”都想咬上一口。
The reaction of competitors and changes in customer needs have a decisive impact on the long-term stability of the strategy. However, in today’s market environment, neither of these two aspects meets the requirements of maintaining strategic stability. In addition to the difficulties in implementing the strategy, the management of the Company lacks the strategic vision of operation. Easy to fall into the “soldiers will block, the water to cover”, “ship to the bridge straight” and other thinking logic. So that in the face of many “opportunities”, enterprises lose their own standard of evaluating the value of “opportunity” and are attracted to short-term interests. They want to bite any “opportunity” they encounter.