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焦作市汽配工业总公司面对市场不畅的局面,以邯钢经验为发展契机,屏弃小打小闹思想,树立大市场,大流通,大贸易观念,以规模化经营抗御市场风险,取得了显著效果。 为打好“九五”第一仗,该公司制订实施各种促销增效措施。上半年在整个汽配行业销售平淡形势下,仍保持了良好的发展势头。1～8月份已实现销售收入8180万元,完成年度计划的70％认上。在上半年业务总结分析会上总经理指出:市场竞争不可掉以轻心,企业要保持长胜不衰,就要把握市场脉膊,对症下药,依据市场需求和用户购货心理,时时优化品种结构,把规模经营向纵深发展。 他们的措施是: ——实施“名牌战略”,以名优争市场。近年来,始终把“名牌”作为自己的拳头产品,为满足市场对名牌的需求,先后与全国40多个原厂、配套厂家建立了永久性供销协议,并与全国600多个厂家建立了业务关系,既保证了正宗的进货渠道,又形成了名牌优势。 ——以价格抢市场,经营中坚持统一进货,量大从优,以更多的优惠让利给用户,发挥国有主渠道优势。进入7月份
Jiaozuo Auto Parts Industry Corporation Faced with the market sluggish situation, the experience of Handan Iron and Steel as an opportunity to develop, abandon the idea of a small fight, establish a large market, circulation, the concept of large trade, large-scale operation to resist market risk and achieved Significant effect. In order to lay the first battle of the Ninth Five-year Plan, the company formulated and implemented various promotional and efficiency measures. In the first half of the auto parts industry sales flat situation, still maintained a good momentum of development. 1 ~ August has achieved sales revenue 81.8 million yuan, 70% of the annual plan to recognize. In the first half of the business summary analysis, the general manager pointed out: the market competition can not be taken lightly, companies must maintain a long-term success, we must grasp the pulse of the market, the right medicine, based on market demand and user purchase psychology, from time to time to optimize the variety structure, the size Business development in depth. Their measures are: - To implement “brand strategy” to compete with famous brands for the market. In recent years, the brand has always been its own fist products, in order to meet the market demand for brand names, has with the country more than 40 original factory, supporting manufacturers to establish a permanent supply and marketing agreement and the country with more than 600 manufacturers set up a business Relationship, both to ensure that the authentic purchase channels, but also formed a brand-name advantage. - To grab the market price, business adhere to the unified purchase, large favorably, with more concessions to users, give play to the advantages of the state-owned main channel. Enter July