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传统的激励模型均假设委托方和代理方为完全理性的,但在旅游业中,如何对非理性(具体表现为过度自信)的导游实施有效激励是旅行社面临的更为实际的问题.利用博弈论和机制设计理论等,设计了不同信息条件下导游具有过度自信心理特征的激励机制,分析了过度自信水平对激励参数、服务努力水平、旅行社的期望效用和代理成本的影响.结果表明,与传统的激励模型相比,考虑导游过度自信的激励机制能进一步激励其提高服务努力水平,从而使旅行社的期望效用得到改善,并降低了代理成本.
Traditional incentive models all assume that the principal and agent are completely rational, but how to effectively stimulate irrational (specifically overconfident) tour guides in travel industry is a more practical issue for travel agencies.Using game theory Theory and mechanism design theory, this paper designs the incentive mechanism of tour guides with overconfidence psychology under different information conditions, and analyzes the influence of overconfidence level on incentive parameters, service level, expected utility of travel agency and agency cost.The results show that Compared with the traditional incentive model, the incentive mechanism considering the overconfidence of tour guides can further encourage them to improve the level of service efforts, so as to improve the expected utility of travel agencies and reduce the agency costs.