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基于互联网平台的众筹为创新项目融资提供了新的渠道。影响投资者进行众筹投资的因素是众筹平台、创业者以及中小企业共同关注的重要话题。本文采用问卷调查和访谈调查相结合的调查方法,收集数据并进行实证分析,建立模型,研究众筹投资的影响因素。在此基础上,为众筹平台及众筹筹资人提供相关建议。
Crowdfunding based on Internet platforms offers new avenues for financing innovative projects. Factors influencing investors’ crowdfund investments are important topics of common concern for crowdfunding platforms, entrepreneurs and SMEs. In this paper, a survey method combining questionnaires and interview surveys is used to collect data and conduct empirical analysis, and establish a model to study the influencing factors of crowdfunding investment. On this basis, we will provide relevant suggestions for crowdfunding platforms and crowdfunding investors.