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冰雪运动装备是开展冰雪运动基础。我国冰雪旅游及大众化冰雪运动的开展,为冰雪运动装备制造和经销创造了巨大的市场驱动力和商机。本文对吉林省发展冰雪运动装备制造业的背景和SWOT进行了分析,论述了发展的重要性及发展对策,旨在为加快吉林省冰雪体育装备制造业的发展提供依据和思路。
Snow sports equipment is the basis for carrying out snow sports. The development of China’s ice tourism and popularization of ice and snow sports have created huge market forces and business opportunities for the manufacture and distribution of snow sports equipment. This paper analyzes the background and SWOT of the ice and snow sports equipment manufacturing industry in Jilin Province, discusses the importance of the development and the countermeasures for its development, and aims to provide the basis and train of thought for speeding up the development of ice and snow sports equipment manufacturing in Jilin Province.