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强生与许多快速消费品企业一样,开始也是以品类管理为突破点。但是随着客户服务要求的提高,品类管理已经显现出了一些局限性。为了能实现50％/50％(提高150％客户服务水平的同时降低500％的库存水准)目标,自动补货概念与工具的导入成为关注的焦点。而强生在导入这一概念与工具时考虑的一个关键问题是如何通过工具的使用,达到以消费者的实际需求来推动
Johnson and many fast moving consumer goods companies, beginning with category management as a breakthrough point. However, as customer service requirements increase, category management has shown some limitations. In order to achieve the goal of 50% / 50% (reducing inventory levels by 500% while increasing 150% customer service), the introduction of auto-replenishment concepts and tools has become the focus of attention. Johnson & Johnson in the introduction of this concept and tools to consider a key issue is how to use the tools to achieve the actual needs of consumers to promote