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“新闻娱乐化”是我国新闻传播领域中出现的一种恶劣现象和文化日趋低俗的趋势。如今,新闻娱乐化趋势已逐渐形成一种潮流,大有左右新闻传媒之势,而新闻的娱乐化能够大行其道与我国的多样性文化和多元化的社会因素存在千丝万缕的联系.新闻的娱乐化在中国新闻传媒业界已经风生水起,成为了一种“时尚”。新闻娱乐化的出现,有其深刻的社会经济文化原因,既有着合理的一面,也存在着自身无法避免的缺陷。有人认为新闻的娱乐化必将导致媒介的庸俗化,也有人将新闻娱乐化看作争取大众和市场的法宝,众说纷纭。
“News entertainment ” is a trend of vulgarity and culture that has become increasingly vulgar in China’s news media. Nowadays, the tendency of news entertainment has gradually become a trend, which has greatly influenced the trend of news media. However, the entertaining trend of news can be inextricably linked with our diverse culture and diverse social factors. Entertainment in China’s news media industry has become very popular, has become a “fashion”. The emergence of news entertainment has its profound social, economic and cultural reasons. It not only has a reasonable aspect, but also has its own unavoidable defects. Some people think that the entertainment of the news will surely lead to the vulgarization of the media, while others regard the entertainment of the press as a magic weapon to win the public and the market.