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随着家乐福、沃尔玛及物美等超市的快速扩张,超市系统越来越成为电磁炉、电饭锅等生活小家电的重要销售渠道。目前这个渠道的特点如何?与家乐福合作有哪些特殊的操作流程?与家电连锁专营店、百货渠道相比,操作手法及经营理念上有何不同?本期专题就这些问题采访了超市的采购总监以及与其合作的厂家KA工作人员、代理商老板,其观点供读者借鉴参考。
With the rapid expansion of Carrefour, Wal-Mart and Wumart supermarkets, supermarket systems have increasingly become an important sales channel for small household electrical appliances such as induction cooker and rice cooker. What are the characteristics of this channel at present? What are the special operation procedures in cooperation with Carrefour? What is the difference between operating methods and business philosophy compared with the chain stores and department stores in the home appliance chain? In this issue, we interviewed the purchasing director of the supermarket on these issues And cooperation with the manufacturers KA staff, agents, their views for readers reference.