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国际化是中国成为汽车强国的必经之路,也是汽车企业发展壮大的必然选择。这不仅决定着一个企业能否在国际舞台上一展雄风,获得更多的发展空间,也很大程度上决定着这个企业在全球经济一体化的背景下,能否在本土市场抵抗住来自海外对手的迎头碰撞。经历了早期上下求索,中国汽车产业现在正面临着提升自主品牌形象,扩大市场、走向世界的时候。从以北京吉普和上海大众成立为标志开创的合资时代起,或开创中国汽车代工新模
Internationalization is the only way for China to become a powerful auto country and an inevitable choice for the development and expansion of automobile enterprises. This not only determines whether a company can make a success in the international arena and gain more room for development, but also to a large extent determines whether this enterprise can resist in the domestic market in the background of global economic integration from overseas The opponent’s head-on collision. After going through the early search, the Chinese automobile industry is now facing the time to enhance its own brand image, expand its market and reach the world. From Beijing Jeep and Shanghai Volkswagen established as the symbol of the joint venture to create the era, or to create a new model of China’s automobile OEM