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用“整体转换”推进数字电视,这一点已经得到广泛认同。但是,如何推进整体转换,却蕴含着很多现实的问题,尤其是收视费调价这一关,更是令各地网络公司感觉难过。在武汉市有线数字电视物价调整听证会召开前夕,我们特约听证会代表袁海波先生撰文,展开经济学视角,从市场营销出发,探讨如何有效利用价格杠杆和期权利益,吸引更多的用户接受数字电视。本文源自袁先生为听证会悉心准备的论文,真知灼见,与读者共享。
It has become widely accepted that “digital TV” should be used to promote digital television. However, how to promote the overall conversion, but contains a lot of real problems, especially the tuition fees, which is off, but also makes all over the Internet company feel sad. On the eve of Wuhan Cable Digital TV Price Hearing Conference, Mr. Yuan Haibo, a member of our special hearing, wrote an essay. From the perspective of economics, he discussed how to effectively use price leverage and option benefits to attract more users to accept digital television . This article comes from Mr. Yuan carefully prepared for the hearing papers, insights, and readers to share.