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新闻话题:据报道,苏宁易购已经卖起了图书。虽然目前只有十多种,但苏宁易购总经理凌国胜表示,今后苏宁将有30～40万种图书上线。“图书只是苏宁的一次试水,未来还会向其他业务扩展”。苏宁易购可谓雄心勃勃——苏宁易购计划至2020年,产品线涵盖家电、家居、百货、图书、音像、运动及户外、在线法律、教育咨询与服务等,“在网上再造一个苏宁”。但是,作为电子商务的后来者,在图书“蓝海”中,苏宁易购如何胜出?凌国胜称,目前电子商务市场还未饱和,大家都在跑马圈地,“网上购物还不成熟,谈不上忠实客户,谁的价格更低,谁的服务更好,谁就能吸引用户”。
News topic: It is reported that Suning Tesco has sold books. Although there are only a dozen, Suning Tesco, general manager of Ling-Sheng Tesco said Suning will have 30 to 400,000 kinds of books on the line. “The book is just a test of Suning, the future will expand to other businesses ”. Suning Tesco ambitious - Suning Tesco plans to 2020, the product line covers home appliances, home appliances, department stores, books, audio and video, sports and outdoor, online law, education consulting and services, etc. “to create a Suning ”. However, as a latecomer to e-commerce, Suning Tesco won the book “Blue Ocean”, said Ling Guosheng. At present, the e-commerce market is not yet saturated, and everyone is in a bad mood. “Online shopping is not yet ripe, Not to mention loyal customers, who’s lower prices, who serve better, who will be able to attract users. ”