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怎样才能成为历经市场波动、经济兴衰却始终屹立不倒的百年老店?回答这个问题,首先要对商业(企业)的本质有所了解。1991年诺贝尔经济学奖获得者英国经济学家科斯认为:企业本质上是一种资源配置。企业家将生产要素(人、机、料)进行组合、优化配置并加工,以满足市场需求。因此,市场需求是企业的目标。生产要素是静态、客观存在的,而最终目标的实现需要依靠企业家
How to become a hundred-year-old company that has experienced market fluctuations and whose economic ups and downs have always stood still? To answer this question, we must first understand the essence of business (the enterprise). Coase, a British economist who won the Nobel Prize in economics in 1991, believes that an enterprise is essentially a kind of resource allocation. Entrepreneurs will be the production elements (people, machines, materials) for the combination of optimal allocation and processing to meet market demand. Therefore, the market demand is the goal of the enterprise. The factors of production are static and objective, and the realization of the ultimate goal needs to rely on entrepreneurs