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平面设计作为设计艺术的一部分,是一个涉猎面颇宽的艺术领域。一幅好的平面设计作品,不仅给受众以好的信息和美的享受,更可以使受众长时间品味其中的意韵,在文字与形色的艺术氛围中,创造一番属于自己的想象空间,得到情感的升华、艺术的陶冶,所有这些都源于作品的灵魂——创意。实际上,每一幅平面设计作品的创作过程也就是创意思维不断完善的过程。因此,创意思维在平面设计中起着非常重要的作用。基于此因,我们有必要对现代平面设计中的创意思维进行一些深入的研究,对我们今后的设计创作起到更新的启迪,获得更新的认识。
Graphic design as a part of the art of design is a broad area of art. A good graphic design works, not only to the audience with good information and beauty to enjoy, but also can make the audience a long time to taste the meaning of which, in the artistic context of the text and color, to create some of their own imagination, Get the sublimation of emotion, the art of art, all of which are derived from the soul of the work - creative. In fact, the process of creating each graphic design work is also a process of continuous improvement of creative thinking. Therefore, creative thinking plays a very important role in graphic design. Based on this, we need to make some in-depth research on the creative thinking in modern graphic design, and give new inspiration and new understanding to our future design creation.