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随着网络购物的日渐普及和销售渠道争夺的进一步加剧,国美、苏宁、永乐、大中、五星等纷纷铺设网上通道,互联网地盘正成为大型家电连锁商新一轮的征战拼杀战场。与此同时,许多家电生产厂家也开始“坠入网中”。知名家电品牌纷纷自建网上商城,与网络销售商的合作也全面铺开。ebay易趣与TCL、飞利浦等合作推出了品牌旗舰店,淘宝也进军家电网上销售业务,踌躇满志的马云还喊出了“挑战国美”的口号。毋庸置疑,家电连锁店争夺互联网地盘或者电子商务网站联姻家电制造商,将带来一场革命,极有可能打乱并重构现有的家电销售市
With the increasing popularity of online shopping and further aggravating competition for sales channels, Gome, Suning, Dalang, Dazhong and Wuxing have all set up online channels one after another, and the Internet site is becoming a new round of battlegrounds for major home appliance chain operators. At the same time, many home appliance manufacturers have begun to “fall into the net.” Well-known home appliance brands have self-built online store, and network vendors also fully rolled out the cooperation. ebay eBay and TCL, Philips and other cooperation launched the brand flagship store, Taobao also entered the home appliance sales online, smug proud Ma also shouted the “challenge the United States,” the slogan. Needless to say, home appliance chain stores compete for Internet sites or e-commerce sites, manufacturers of household appliances, will bring a revolution, most likely to disrupt and rebuild the existing appliance sales market